What?! You are in business for yourself or looking for a new position and you don’t have a portfolio of your work? You are missing out on a persuasive marketing tool!
For some professions, such as graphic design, website development or writer, a portfolio is expected and easy to put together. For others , it is more difficult to think of what to include. Here are some suggestions:
- Work samples
- Product samples
- Pictures – Before and After images
- Charts or graphs
- Recommendations
- Thank you notes
- Client or project success stories
- Articles you’ve written
- Articles where you’re mentioned
- Press Releases
- Video clips
Impress your prospect by slipping a little show and tell into your sales calls or interviews. The visual impact will be great and your prospect will be impressed when you illustrate your success stories.
As an added benefit, your portfolio is a great way for you to remind yourself of how good you are and what you have to offer. Look at it when you have a dip in energy to remind yourself of the benefits you bring to the table.
My next blog article will talk about how to use your portfolio for strategic advantage. Meanwhile, if you have other ideas of what to include, or stories of when your portfolio has won you the business, share them in comments.
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