I am editing a website for a new client. It includes a list of customer companies – a good addition to a small business website. I noticed several things about the list that I will point out to my client, however. They may impact how potential customers see him.
- Several company names are out-of-date. I know for sure that two of them merged with other companies over 10 years ago and the names changed. Has it been more than 10 years since he’s worked with these companies? I expect he wants to show substantive experience, but I would recommend he include the new name with the old in parentheses.
- The website includes several great quotes from people he’s done work for. The companies these individuals represent are not on his customer list, however. It’s an inconsistency that made me wonder how out-of-date the list is.
- The customer list is not in alphabetical order and when I reordered it, I found a duplicate name. It looks more professional to have the list in alphabetical order and will prevent duplication errors.
- There are over 30 names on the customer list. My client has been in business for many years, so I would anticipate a that he has worked with many customers, but I would recommend showcase a few names and note that it is a partial list. I would recommend he chose those that represent the type of customer that he wants to attract now. He may select customer names from specific industries or company sizes, for example.
Those who read our websites, resumes and other communications develop an impression of us through what we say and how we say it. It can be helpful to have another person read what you write before you post it or send it out and give you feedback. I’d be happy to help out!
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